E. Keller Fitzsimmons

Wayfinding with Joy

E. Keller Fitzsimmons is a serial tech entrepreneur, artist, author, and mother of two. She is the cofounder of Custom Reality Services, a virtual reality (VR) production company whose first two projects, Across the Line (2016) and Ashe ’68 (2019), premiered at the Sundance Film Festival. In her book, Lost in Startuplandia: Wayfinding for the Weary Entrepreneur, she chronicles her journey having started six businesses in three different industries over twenty years. In this honest, personal guide, she draws on her trials and triumphs, as well as those of fellow entrepreneurs, to share their most valuable lessons for surviving startup failure. Keller is the recipient of the Silvertip PwC Entrepreneurship Award and Speech Technology’s Luminary Award. Her work has been published by Network Computing, InformationWeek, and Inc. Currently, she is composing music and writing narrative fiction as part of the art collective, VUCA. Originally trained as a classical archaeologist, Keller holds a master’s degree from Harvard University.

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